6 Campground Google Listing Tips
As a campground owner, how likely is it that potential guests will find your campground listing in local search?
The ultimate goal of digital marketing is to make it easier for people to find your campground listing and book with you.
Nothing frustrates guests more than finding a campground listing that is incorrect.
Incorrect addresses, phone numbers, website and more. 73% of people stated that they lose trust in a business when their online listing shows incorrect information.
1. Campground listing office hours of operation
There are lots of things potential guests to your campground might be looking for, regardless of whether they are looking on their cell phones or desk tops.
The most sought after information however is location and hours of operation.
A study conducted by data aggregator Localeze, suggested that hours of operation are a critical factor in helping consumers select a business from a local search.
76% reported that they expect this information when searching and 61% believe that it is a feature that helps them to select a business.
Consider this; Imagine a potential guest shows up ready to check in 7 p.m on Monday based on info they have found online, only to find your office closed.
That guest is likely going to do another search on their mobile phone to find a different campground.
2.Campground Location Information
If your campground address is incorrect on listing sites such as Google or Bing, then it’s going to make it harder to convert them from website visitor to paying guest.
A simple thing such as the wrong number on a street address, or even the wrong town, can lead to a guest having trouble finding you.
Canada Post and the US Postal Services relies on a complex system of checks to verify and standardize addresses, and many of the search engines will default to them for correct mailing addresses.
What this means for the average campground owner is that unless your campground is in an established location, getting the correct address on your listing requires City Hall and Canada Post or the USPS must have consistent information.
If Canada post or the USPS doesn’t recognize your address, then you need to contact them to verify your address and get that information updated.
3. Campground Mobile Websites
75% of campground searches on cell phones, result in a booking. If half of the people searching for a campground listing on a local search engine, such as Google Local/Maps, can’t find your campgrounds details, then you’re going to lose 100% of their business.
You need to make important information like address, phone number and hours of operation as easy to access as possible. This can be accomplished with a responsive website that supports cellphone and tablet-specific versions.
4. Updated, accurate campground websites still serve as a first impression
More than 60% of searches on PC platforms have a similar chance of ending in a booking. While mobile searches are becoming more standard, you should not discount the power of a fulsome, consistent and accurate campground website.
Any listing you have in directories like yellow pages, trip advisor, google, bing etc, should be linked to your website and feature the exact same information, but more of it.
While your website should be enough to entice a guest to book, if the information is not consistent, then trust issues may arise in a business’s practices before a customer ever crosses their threshold.
5. Campground guests search form different devices at different times.
Guests who search for listings are doing it on multiple devices. As technology changes, so do our internet search habits.
However rather than design three different campground sites for three different platforms, it’s now possible to create adaptive and responsive websites that respond to the searchers device.
With over 74% of campground searches being conducted on cell phones , the most important part of those searches is accuracy.
If someone cannot find your campground in a local search or find inaccurate results whilst out and about, then your campground has lost the chance for that browser to become a guest.
Having correct listings on all device formats is a must as we, and our technology, continue to evolve in the way we interact with businesses online.
6. Local search results are trusted sources of campground information
Local search results are considered the most trustworthy. In a study by Neustar, it was determined that these searches, such as “campgrounds in Minneapolis”, are what people do the most since they put that trust in local results.
Local searches lend themselves to instant gratification and that interaction between browser and campground owner will convert that browser from someone who is just surfing to someone who is ready to book on the spot.
Those interactions are what lead people to local searches and the absolute necessity of getting your listings correct. Trust leads to loyalty, which leads to more business, which leads to happy guests and happy campground owners.
It all starts with having a correct listing in that guests local search.
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