Do Campgrounds need an SSL Certificate?
Yes! All websites need an SSL certificate!
Have you noticed that some website URLs start with HTTP while others start with HTTPS?
SSL stands for Secure Sockets Layer. It’s a secure protocol developed for sending sensitive information over the internet. If you visit a website and it shows a https prefix, it means that the site is secure and encrypted. Any data you enter is safely shared with that website and that website only.
If you were to fill in a form or provide credit card details on a website with an SSL Certificate your information can be intercepted by a hacker! One way that hackers intercept data is by placing a small, undetected listening program on the server that is hosting a website. That program ‘wakes up’ when a website visitor starts typing their information. This listening program starts capturing the information and sends it back to the hacker.
Why are SSL Certificates so important for campgrounds?
You might be thinking, I’m not accepting sensitive information through my campground website! Regardless of the info on your website or the interactions you ask a visitor to make, you have an obligation to keep your visitors safe.
SSL and Google Rankings
In 2014, Google made some major changes in the way it ranks websites. Google began and still continues to flag sites without SSL certificates as untrustworthy. Websites with a certificate receive an SEO boost and will be the default result for searchers.
If you want to perform well on Google, having an SSL certificate on your campground website is absolutely necessary.
SSL and online payments
If you accept payments through your website, it is imperative that you have a certificate. It’s your primary responsibility to ensure that the information being exchanged over your website is protected.
SSL and consumer trust
44.5% of internet users ,use Google Chrome. Google Chrome “alerts” visitors if they land on a website without an SSL Certificate. Next to the URL at the top of the page is a tiny lock icon. If a site has an SSL certificate it shows it locked, however, if a site does not have an SSL certificate the lock will be open and red text will read ‘Not Secure’.
There’s no denying the confidence and trust that a certificate can provide to a site. Choosing an SSL certificate to secure a website demonstrates that a business values customer trust, which is essential to financial success, customer conversion, and business growth.
All of Campsite Media’s websites include a hosting package with a FREE SSL Certificate.
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