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Marketing with YouTube for Campgrounds
Youtube for Campgrounds
Aaron Newnham

Aaron Newnham

I’m a digital marketing specialist who loves to camp. I have a 27 foot Jayco Trailer that I enjoy with my wife and kids. 

YouTube For Campgrounds

YouTube is one of the top providers of media in the world! Your campground should take advantage of that tremendous reach with YouTube. YouTube gives you the exposure you need to thrive in competitive markets.

You can target potential guests based on specific demographics (age, gender, household income, and parental status), interests (travel, outdoor sports or RVing), searched keywords (“how to repair an RV”, or “top 10 campgrounds”), or even on specific Youtube channels.

Utilizing Youtube’s TrueView in-stream ads, your promotional video will play as a pre-roll, which is an ad at the start of a short user-selected video, but they can also appear in-stream (mid-roll) if that video is of considerable length.

The benefits of YouTube for Campgrounds

Because YouTube is both a search engine and a social media platform, you can target potential guests who are seeking information and willing to interact with brands.

Videos don’t need to be professionally made to drive results. Sometimes a video shot with your own camera or smartphone looks even more authentic and original.

Lastly, YouTube video metrics can help you identify which videos your customers are watching and for how long, so you can use that information to optimize campaigns.

  • Target potential customers with YouTube Ads.
  • Take advantage of YouTube’s tremendous reach.
  • Give your target audience a chance to interact with your brand.

 

What are YouTube ads used for?

YouTube ads are great for generating interest at the top of the sales funnel. They’re perfect for developing strong brand recognition when users are searching for your products and services.

What is the difference between skippable and non-skippable in-stream ads?

Skippable: Your ad plays before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad. Non-skippable: Your  ad is 15 seconds or shorter and plays before, during or after another video. Viewers do not have the option to skip the ad.

Ask us about our digital advertising solutions! 

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campsite-canada.com is a Canadian campgrounds directory featuring searchable databases of campgrounds, RV rentals, RV dealers and more.

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